Tag Archives: editing a novel manuscript

Monkey Can’t See, Monkey Can’t Do…

Sing it with me, folks:

“I wear my sunglasses at night
so eyes can, so eyes can
not burst in flames from the computer screen…”

What, that’s not how the song goes?

It would seem after throwing myself into the workload last mentioned in my State of Zoo-nion Address (and continuing to do so over the following week with manuscript revision and query research, day to night, day after day) that I have not only been successful in meeting my deadlines, but in royally straining my eyes as well. Am having a persisting vision issue with my right eye involving what I think is somehow an afterimage of my pupil (???)—and rendering it virtually impossible to accurately align any of my targets with my fecal matter. So, the computer monitor and I have parted ways for a while, as much as we can. Other than to write daily blog posts for work and check email, I’ve relegated my eyes to the paper-printed word. And when I do work at the computer, I dim the monitor all the way down and wear my sunglasses.

As I am now. You’d think it makes me look cool, but not so much.

Anyway, for all my best intentions to finally see an eye doctor today, I’ve been thwarted with a typical case of sinusitis as we start to kiss Winter’s arse goodbye and greet Spring’s pollinated delights…so am that much more encouraged to rest by sticking my nose into a good old-fashioned book or bringing pen to paper when feeling the itch to write. That part of it all has been marvelous.

Honestly, I only post this now not because I think my absence is causing you all to stop spinning round your respective axes, but to apologize for any lack of commentary I’ve left on your own blogs. I have snuck a quick peek at many of the ones I regularly follow (and enjoyed them immensely), but haven’t left comments and just want to promise that I’ll do so when my crazy eyes are back up to it. Your camaraderie means much, and I want ya to stick around—or else then I’ll give you the Stink Eye. 😉

In the meantime, happy reading and writing, all! I can’t think of any pursuits more worthy of the strain.


State of the Zoo-nion Address

Image from cafepress.com

Hello, my fellow Simians.
Today, I’d like to brief you on my current state of affairs, not as your faithful Primate President, but as a Reader, Writer, and Editor.

First of all, in the wake of my whining two weeks ago (“Hedging an Investment in Myself“), I was delivered from my woes. Unbeknownst to me at the time, but I was sitting on a Christmas gift that I was about to crack open and rediscover inside it my love of reading. My new muse is Kate Morton, whose The Forgotten Garden I just finished over the weekend and whose debut novel, The House at Riverton, I purchased the same day. Her stuff might not be everyone’s bag, but this book was like a more accessible Possession meets The Secret Garden—a family mystery spanning generations and set largely on a Cornish estate with a maze and hidden garden—which suits my literary gothic fancies just fine. Her skill in structuring a story and incorporating detail (that richly fleshes out her settings and characters without seeming superfluous) is not only providing me new writing guidance within a genre and style that appeals to me, but has also at long last delivered me into a storyworld I can submerge myself in. I’ve read many books that I’ve enjoyed recently, but it’s been ages since I absolutely got lost in the atmosphere of one and didn’t want it to end. I came out of it feeling very satisfied as a reader and inspired as a writer.

Which brings me to the next talking point of my address here. The writing. Because (contrary to the bratty little rants I might have now and then) I do take constructive criticism to heart, I’ve lost myself in my own story again to overhaul its beginning. Whole sections have been hacked and the remaining ones rearranged, so the manuscript is looking a bit Frankenstein’s Creature-ish until I go back through and stitch up some of those fleshy seams and smooth it out. I’m now starting my novel with what was originally the third chapter as it involves a more critical turning point for the protagonist and gets on with the main story more quickly at not much sacrifice of backstory (which is just reinserted other places). I’ve heard this advice given to newbie writers countless times, and I’ll be damned if I’m not surprised it finally came my turn to follow it. Not as great a sense of loss as I thought it would be, though I’m being extra cautious not to throw any babies out with the bath-water.

And wouldn’t it figure my mother tells me over Skype last night that the lil’ stinker found an old copy of my manuscript on her computer, has been reading it, and loves the beginning just as it was. Doh! I might have to comfort her more through this revision than myself :).

In any case, I’m up against a March 1st deadline for both polishing my first chapter for feedback at an upcoming writing festival and completing my developmental edit, so I’m concerned I won’t have a new February story to submit for Write1Sub1…yeesh, time to crank. But never fear; the zoo is not yet in a state of crisis, merely raised to an alert level of **Yellow**.

How are YOUR current projects going, everyone?


Welcome to the Jungle – a.k.a. Where I Write

My sister, “Nicki Elson,” invited me to join a blog hop with her fellow authors. While surely a combination of her kindness and shared DNA compelled her to assure I qualified for having one whole big giant short story pending publication (at a date which seems to have been pushed back to infinity and beyond), I am too shy to join their ranks.

And just as I am beneath them, I am not above ripping off their theme anyway ;). I encourage you, though, to check out Nicki’s post, “Where Do You Write?” and meet the other authors-in-crime listed in the blog hop to discover some fun new reads or join in if you’ve got the published goods yourself (or are contracted to).

So then, on to where I write. Well, the zookeeper is being uncooperative and not allowing cameras inside the cage, so while I’d like to share images of my tree branch and vintage typewriter that my trainer sneaks in for me at night, my human alter-ego has been so kind as to provide me hers…she will narrate from here on:

So there it is. Squished into the second bedroom of a typically gargantuan, so-much-space-I-don’t-know-what-to-do-with-it London flat. And in two nights, I’ll be able to officially post a sign above that bed that the great author Nicki Elson was squished in here, too—because my sissy’s coming to London!!! AHHH!!! Psyched.

As we continue the tour, note that the water glass to the left is conveniently interchangeable with a glass of red wine, as such swapping happens with great frequency. The desktop image is a photo from Cabo San Lucas from years ago that helps me escape my grey UK days. Beneath the monitor is a clock depicting the world map, which my parents gave as a reminder of what time it is in Chicago…awww. And beneath the monkeys are books that helped inform my first novel manuscript, along with my brainstorming journal and the Room to Write book of writing prompts that I only occasionally dust off these days now that I’ve found other things to yammer about.

Now about those monkeys. To be honest, when I first created the Fallen Monkey profile, I did not, nor did I ever…actually…own…a sock monkey. Truth. Now *shame*. Thus, my sister gifted me the one on the right a year ago, and me mum delivered its fickle and very green (as in color, not environmentally-conscious—that chimp could care less) mistress. The husband then wooed me with the 2011 sock monkey calendar, which as yet has nowhere to hang as a proper primate ought.

Such as in a tree…Compare/contrast the original view out the window that would inspire me to write, as opposed to after the branch-carnage ensued. At least I still have a perdy church to look at.

And now to give a nod to the second writing space used when I’m motivated to travel as far as the next room…

Netbook-n-me will hang occasionally on the frumpy but oh-so comfy sofa. While any writing done here is usually on my daily London blog for work, I must acknowledge that about 10,000 words of my manuscript were drafted with that wee keyboard in a surreal burst of inspiration whilst reclining here. It’s the one portion I consider to require the least revision, too, so I don’t know what Victorian spirit must’ve been lounging there to whisper it to me :).

So this leaves me ever-so curious—Where do YOU write?!


Leggo My Ego

I am a sensitive artist.
Nobody understands me because I am so deep.– King Missile

I can’t help it
Because I am so much more intelligent
And well-rounded

Than everyone who surrounds me. […]

I stay home
Reading books that are beneath me,
And working on my work,
Which no one understands.”

Yep, there are a lot of divas out there like this, particularly among those of an artistic temperament, so we writers are no exception. Well, becoming a teacher certainly knocked any such pride out of me, reducing me to such a state of humility on a daily basis that I finally learned it’s okay to admit when I don’t know something. No one could know all information, master all skills, and we certainly won’t grow in any respect until we can learn to acknowledge our limitations and accept help from others. 

That’s what I’ve been enjoying so much about the blogging community I’ve shared in for the last year—aspiring writers who are proud of their work, yet willing to put their vulnerabilities and uncertainties out there in their blog posts for all to know and empathize with. By doing so, we’re learning and improving. We also learn and improve from having our work critiqued, be it by peers in a writing group, an informal beta-reader, editor/agent feedback, etc. When taking on such a personal task as writing that inherently possesses so much passion, however, it can be difficult to accept criticism of our babies. What we write is who we are, and who likes hearing that they’re anything less than perfect? I’d say not a single one of us, if I were a bettin’ man (or a man at all, for that matter).

Yet take it in stride we must. It’s hard to control how another will respond to our work, but we can control how graciously we respond to their feedback. I love the tale I’ve written and certainly want to retain ultimate creative license, but as agent rejections already start rolling in (2 so far), I understand that there will always be something to adjust. And in this case I just hope I can handle it as gracefully as the author whose work I’m presently editing. I just got her edits back, along with this lovely email:

“I must say, your editorial was wonderful, so user friendly and in tune with what I was aiming for and didn’t quite reach.  I particularly appreciated how you explained why certain patterns weren’t working or how they could work better.  I believe that your input will benefit my future writing as well, and not just this work. […] I did take your suggestions to heart, and I’m pleased with the result. Really, your editorial was invaluable. I’m looking forward to your opinion of the revised work.”

Not that I’m letting this go to my head ;)…but it was an inspiration, not to mention such a relief! So time now to get over myself and help this author reach her personal best. Ego begone! But confidence, stay.

How about you? Has a dose of humility ever caught you getting a bit too stubborn during the writing process? How do you know when to assert what you believe are your strengths and when to concede your weaknesses?


Pin the Tail on the Monkey

Happy birthday to you, happy birthday to you—

You look like a monkey, and you smell like one too!

Hey, who let that kid in here? Shove a cookie in his cakehole, and let’s try this again…*ahem*…

Happy birthday to you, happy birthday to you, happy birthday
dear Fallen Monkey, happy birthday to you!!!

Ah yes, it was at 5:50pm on this day one year ago when this proud blog-mama gave birth to a healthy, sassy little monkey in an attempt to get over writer’s block. It weighed in at 10 posts over the first month. Author and baby were doing fine.

And still doing fine, thanks to the loyal readers who indulge the writing prompts, rants, and primate poop jokes. Time to go blow out the candle on the banana cream pie before it melts…


The Red Pen: Editing Another’s Manuscript – Part II

Hello again! Just accommodating the overspill from yesterday’s post, as I yet wanted to address developmental edits on my first manuscript assignment in this capacity. Again, I can’t share any comments that would give away plot/character specifics, and I’m obviously not including the little microediting minutiae here (like reworking sentence structures), but what I am doing is grabbing the meatier highlights of what I found to be the most prevalent issues in the hope it helps reinforce what to check for in your own manuscript as it did for mine.

So to speak on a macroediting level today, this author’s main focus now as she makes her edits (due back to me later this month) needs to be on her ending. We’ve talked story arc before, and a scene after a critical moment of rising action in a later chapter seemed to drag out too long as the reader nears the story’s climax, for which I noted:

[…] I’m not suggesting cutting these parts out, as they serve a purpose in the story and provide important information. Yet perhaps if they’re condensed a bit the pacing could keep flowing toward that climax. What’s key is to determine what you perceive as this story’s pinnacle and make sure everything is building up and up to that, keeping the reader compelled and not bogged down in too much talk or description that tends to flatten out the story’s trajectory when it should be climbing. Dialogue can be [tightened], limiting it to what keeps moving [the characters] and the reader forward.

And whereas that section seemed to drag on too long, the last chapter forced too much into too short a space in seeking a complete resolution. This is a romance novel, so that resolution naturally involves the two main characters attaining closure on where their relationship stands:

Hm, this sounds like a lot to load onto [him] all of a sudden […] when they’re only just working out whether they’ll stay together. I know in assessing that they may as well get all the big deal-breaker topics out of the way, but it still seems like a lot at once. Could she possibly just reference [her wants] in such a way that’s meant to show [him] she’s in for the long-haul with [him], too, in the spirit of taking it one step at a time?

And with romance novels, there’s always the risk of confusing “romance” with “sex,” so when the latter comes up (“up,” quite literally) right at the end and after a sweet moment of sentiment, I suggested:

Hm, seems to undermine the sincerity of the emotion. Maybe [this] can just be coinciding with his revelations of love for her, helping to unleash these realizations rather than being the way he chooses to show her his love after the fact (it’s a little caveman). Some description of her engagement with it might help as well to show this love as something they share in both the emotional and physical sense.

I expressed this merely as my reader’s POV, and not as a prude or a feminist. There’s a way sex can be written romantically, but this just wasn’t it, and I think the author agrees that the resolution can take a less easy, but higher road out.

Another item on the agenda is character development, and, in this work, I felt the two main characters were developed fully. I genuinely liked them and, from the romance aspect, really wanted them to get together—they made sense as a couple. Most importantly, I believed in them—they felt real, through their dialogue, actions, back-stories, chemistry, etc., and that’s all to the credit of this writer and her keen insights into people and engaging writing style. Where I did encounter some mixed feelings concerned the female protagonist and her ex-lover, a secondary character who is integral to the plot and the protagonist’s growth, yet himself appears very rarely in the story. Even so, his development felt too one-dimensional to me:

He is just so vile, and this makes perfect sense given his animosity toward [her revenge] and that he’s just a bad fit for her. What it leaves me wondering, though, is what it was about him that she used to care for. While I can see her insecurities leading her to choose the wrong men, [she] also has too much substance to go for someone with zero redeeming qualities beyond the materialistic.

Not that this would have to be developed in depth, but consider such opportunities where she’s [already] reflecting on him to somewhere incorporate (even just a sentence or two) the appeal he did once have for her, even if it only ended up being fake or that he changed.

In this case, the secondary character’s lack of believability could impact the protagonist’s, so this was a strongly suggested change to preserve consistency in her character—and, even better, it’s a quick, easy fix. Likewise with the following case where the protagonist still seemed to pine over her ex during the final scene with her new love:

From the way you’ve depicted him, I’m highly doubting [her ex-lover] would ever want [what she claims here], so I don’t see this as being the issue with him that would come to light at this point. I’m actually surprised that she’d be talking about him at all right now and getting choked up in residual emotion over it – [there was] sufficient enough closure [earlier]. Plus, she just [made several  grand gestures to win her new lover]—she’s all about [that guy] right now, and it doesn’t seem appropriate for her to bring up old flames in this intimate setting. […] Her not reflecting on him as anything that ever mattered would be a most convincing way of [showing her growth].

But that’s my take on it, which is why I label this as a “suggested” change, albeit a very strongly suggested one because I felt disappointed in [her] when she started saying all this.

And this last comment shows how I do try to approach my edits of another’s work delicately, keeping ultimate stylistic/plot control with the author while also trying to earn trust in my feedback. It’s very easy for all of us to get protective of our writing, but if we really want it to become its best, we need to consider reader response seriously. (Tahlia Newland addresses this fact and several other awesome tips on ms revision in her recent Lethal Inheritance post on how to know when your manuscript is ready.) And as I learned in teaching, the key with feedback is balancing the positive with the constructive so a writer isn’t feeling like there’s nothing of merit in his/her work; be honest, but preserve some pluck for carrying out those revisions effectively!

How about you? Have you ever had to edit someone else’s writing? How did it help you with your own?


The Red Pen: Editing Another’s Manuscript – Part I

As a new year is about making resolutions, I realized there are still a couple promises from my November I.O.U. that I haven’t yet fulfilled. So let’s tie up those loose ends!

To start, I owe Milo from In Media Res 10 random things about myself, which can be found at this link (’cause you know he’d send a guy to break my legs if I didn’t make good on that).

I’d also meant to share some of my editing notes on a manuscript that shall remain anonymous, so to the extent that I can do so without giving any specifics of the story away…

On a word level, I provided a list of frequently-recurring verbs/adjectives and noted:

Would be worthwhile to scan and determine how you might replace them with synonyms here and there for variety, or possibly eliminate altogether in the event the characters’ actions and/or dialogue already convey the same idea (thereby making description redundant). They’re great words that make description vivid, but because they stand out, their repetition is less invisible.

Try to reduce use of dialogue tags to when it’s necessary for identifying the speaker. Especially avoid overly descriptive ones – show tone instead through the dialogue itself or the character’s actions. In most cases, “said” is best, as it’s invisible to the reader.

I likewise advised on minimizing adverbs and “to be” verbs—the former “tell” more than “show,” and the latter slow down pace and sound a bit more passive. Where description was concerned, the issues that stood out most were telling-versus-showing, redundancy, and certain physical descriptions that ran too specific and frequent:

While you have an effective way of threading description through dialogue, sometimes that description can be condensed together rather interrupting the flow of the dialogue multiple times. Seeking opportunities for this will enhance the pacing and snappiness of your characters’ great dialogue rather than bog it down.

Just to interject another comment on adverbs and other description accompanying dialogue – think of how certain messages/attitudes/etc. might be conveyed through the characters’ dialogue or actions for the reader to figure out rather than be told outright. [Sometimes] it can make the reader feel like a detached third-party rather than in on the action. I definitely feel pulled into this story, but teeny moments like this can sometimes remind me that I’m reading something rather than “living” it—almost like little road bumps that interrupt an otherwise smooth experience.

And it’s not always about replacing description with description—it can be taking some description away altogether.  Your characters share such witty, snappy banter, that it may at times feel appropriate to just let them talk with minimal interruption. For example, if this first sentence of the paragraph was taken away, I would still catch on to [Secondary Character]’s displeasure and coolness by virtue of his brief first sentence and shift [in dialect].

Reduce level of description for secondary characters that do not recur. This draws attention to [Secondary Character] and makes me think I should know her well, yet she never reappears later.

Sometimes these color and make/model details seem superfluous. We see [Main Character]’s truck play an important role later, but [Secondary Character] and anyone else’s vehicles don’t really matter to the story.

Then there were structural considerations on sentence, page, and chapter levels:

Consider breaking down some paragraphs with embedded dialogue […]. It creates more white space to quicken the conversation’s pace and allows the reader’s eyes to “breathe.”

[T]he description of one character embedded with another’s dialogue sometimes makes it confusing who the speaker is. Sometimes, perhaps, a description like this could skip to the next line, provided the continuing speaker is tagged.

To enhance flow, perhaps join these two [simple] sentences using a semicolon or conjunction.

Section break to accentuate passage of time and shift of focus to [another character].

Basically, I proposed many paragraph breaks to not only help break up clunkier sections, but also separate dialogue from descriptions that didn’t correspond with it. My suggested section breaks not only helped to denote shifts, but also provide a breathable white space and prevent a chapter from becoming the structural equivalent of a run-on sentence. And in a couple cases, I recommended converting a section break to a chapter break—in the case of the very first chapter, doing such preserved the opening momentum as the second section was rather lengthy.

Such are just a few examples, but what all the edits peppering that manuscript boil down to is clarity and consistency.

This has gotten long, so I’ll save my two pence on the more developmental edits I made for tomorrow. Ta!


Swinging Into the Christmas Tree…

I’m going to be swinging from a looong vine tomorrow that’ll land me in arctic Chicago. My visits home are always filled with monkey business, but I’m hoping to still curl up at my parents’ labor-of-love dial-up internet connection and play with some writing prompts like I’ve wanted to for a while—very excited to generate new material of any sort after the long process of revising the same work.

No updates on that project in the meantime. I’ve submitted to two independent publishers so far, one in the US and one in the UK, so that I can go into the next two weeks of festivities with some semblance of peace of mind that’ll enable me to just play for while. On my return, I’ve got two US literary agents on my list to query as soon as their holiday hiatuses lift. And then, *gulp*, I’m going to attempt the challenge that brave Mister Milo has set out for aspiring writers: Write 1 Sub 1, for which we write one story and submit one story every week of the year! (I believe he and his partners-in-crime are offering a monthly variation, however, of which I think I’m going to take advantage). Microfiction counts, so I’m excited to monkey around with that again.

All this said, I’m pooped…and I haven’t even flung any yet today. Time to climb my tree and rest up for the big swing tomorrow morning—I love this time of year when I get to live in a Christmas tree, though I always get in trouble for eating and/or throwing the ornaments.

Happy Holidays, my lovelies!


Serving My Fur-Balls up on a Platter

Or at least my brain and heart

You see, the Monkey is having difficulty throwing its own poop today.

Why?

Because it’s a difficult if not impossible action to undertake when one has scared oneself shitless.

Why?

Because I’m setting myself up for the first in a series of rejections on my manuscript this week, at long last. Isn’t that exciting?! It’s the moment I’ve been waiting for!

In all honesty, it does feel really good to finally be at this stage (or deluding myself that I’m ready for this stage). I’m certainly no diva who is staring down my novel and basking in its perfection…but I know I’m past my “Fraying at the End” point and have reached instead where I’ve read it over and revised so many times, walked away from it a while, walked back to it and read it over and revised so many times more that I personally am quite satisfied and happy with it. Yet I humbly also think it’s as far as I can take it myself until it falls in someone‘s nurturing hands, whether it’s actually picked up by an agent or publisher (dare I even think it?!) or me shelling out the cash for an editing service should I go the route of self-publication. My lovely beta-reader was tremendously helpful as I shaped up the early drafts, so if it meets with rampant rejection in its current form, she’ll surely be called back in for more consultation :). I once feared someone else’s suggestions would make the story less than my own. But through the beta-reading process and now developmentally editing another’s work for publication, I’ve come to see how nice-n-polished-n-perdy a tale can become from this outside input (my recently published sister likened it to a “spa treatment” for her novel). Not that I’m expecting to get any sort of feedback through the submission process. I know I won’t…

This is a rather vulnerable stage, isn’t it…in some way empowering, yet also feeling like sending one’s child off to school for the first time…*sniff* *sniff*…or to the gallows ;)…

I’m going to give my mind a little break on this for a bit, as I’ve written and revised to blindness, and rather than dwell on the negativity my Inner Critical Beeyotch may eventually spew, what I know right now is that my manuscript in its present incarnation passes the test I’ve had for it all along:

Is it the story I wanted to write? Check.

Is it a story I would want to read? Check.

Did I enjoy the process? Check.

Does it reflect who I am as a person and a writer? Check & Check.

Is it something I’m committed to strengthening further down the road for the sake of its own existence as its best self? Check.

Started during my first months living in London and spanning the two years I’ve lived here so far, there’s a lot in this work that encapsulates my own experiences and observations (hence, my “From Sentiments to Sentences” posts), so at the very least it will be a special little time machine for me take a spin in when nostalgic in the future.

Beyond this, I reckon it’ll be time to bring my blog back to its origins for a little while—i.e., belching out the randomness of my mind in response to short writing prompts. I’d originally started the blog to do just that as, at the time, I was caught in a writer’s block. Well, at this point, I think the creative rescuscitation will do me good in not only eventually revisiting this first manuscript and getting rolling with that second novel idea that’s been flitting about in the cobwebby corners of my cranium, but also, quite simply, writing for writing’s sake.

Those prompts could be just the laxative the Monkey needs to keep my throwin’ arm warmed up, after all…


The Manuscript Manicure – Part IV: On Publishers & Publicizing

“Throw gloom over your shoulder.”  – Wendy Robertson

All right, we’re in the home stretch of my Manuscript Manicure miniseries! On to approach publication in the absence of gloom…

Okay, then. Next topic for convo at the Room to Write workshop dealt with researching publishers and agents. Again, no one-size-fits-all remedy, they merely directed us toward the Writers and Artists Yearbook (I guess Writer’s Market would be the U.S. equivalent). As you peruse these comprehensive listings, read carefully for the genres preferred by each representative to get a feel for who would be most receptive to your story. Newer agents are typically listed last. Regardless how you slice and dice this abundance of information, make sure you isolate a specific name to whom you address your query. My impression was that the facilitating authors didn’t seem keen on using an agent, but they acknowledged the obvious benefit of their industry contacts as well the validation your work is good. They favor big agencies over small, finding the latter to be unreliable or at least more likely to be. They also recommend doing a punt with the publishers (well, those accepting unsolicited submissions, that is), as their slush piles are probably smaller than agents’ these days.

As for those publishers…the workshop highlighted independent publishers. These are the ones most likely to accept unsolicited submissions, and in some cases you can send your entire manuscript straight away. The cons with this avenue are: 1) the odds – small publishers might purchase only a handful of books a year, and 2) promotion – the bulk of this burden may still fall on you; indeed some independent publishers require a proposal of your self-marketing plan concurrent with your submission.

And there’s the alternative route becoming ever more prevalent: self-publishing, or, as Wendy prefers to call it, “Private Editions.” I love that :). Pros to this are: 1) getting to see your book in print and finally share what you’ve been up to all this time with others, and 2) greater control over your editing, cover design, etc. Cons are obviously: 1) cost, 2) rigorous self-editing, and 3) rigorous self-promotion. This last aspect is not something all writers are comfortable with, so one of our fellow attendees, Jackie McKenzie, offered the following media tips from her journalism experience:

[These 10 steps are all directly quoted; I’d use the quote box, but it’s too awkward.]

1. Seek out the media – they won’t find you. Be brave and proactive, not pushy, just quietly methodical.[…]
2. Research which media to contact – […] Start with local papers and radio plus titles relevant to the book. Try titles relevant to new writers and ones that publish book reviews.
3. Think online as well as offline – there are more opportunities for coverage in online publications than traditional printed ones. […]
4. Prepare the pitch – write two opening sentences suitable for a quick introductory phone call. Start with “I have a news release that you may be interested in…” then sell yourself and the book, one sentence for each!
5. Get named contacts – use the two-sentence pitch to phone news desks directly and ask who you should send the press release to. Named emails are more effective than generic ones. […]
6. Prepare a news release – keep to one side of [the page]. Use the same two lines from the pitch and include a bit about the storyline (blurb) plus some background on you. Highlight any topical issues or local landmarks etc. that may be of interest. Include any links to any relevant websites, blogs or social media that may help to sell the story. Include your contact number and details of where the book is being sold. (“It’s not all about the book; build a story around you!”)
7. Send out the release as an attachment – include a jpeg photo of you holding the published book or a visual of the front. […] Keep the message in the body of the email very short. If you have spoken to the journalist beforehand refer back to the conversation.
8. Follow up emails with a quick call – after two days contact each journalist [to ask] if it is of interest and offer to send them a copy of the book. If they are not interested end the call quickly.
9. Send out email invites to the launch – use the same media contacts. Most will decline but it adds credibility. […] If they can’t attend ask if they are interested in a post-launch news release. If so, it may be worth paying a freelance press photographer to come along to the launch. […]
10. Prepare a post-launch release – re-cap on the details from the first release but refresh the story with an opening paragraph about the success of the launch, numbers attended, etc. If anyone of local interest is there […] borrow them for the photograph and ask them for a quote to add to the release. If a reputable press photographer has been used mention them by name on your email message (anything to persuade them to consider the picture).

A good book launch is a must. And after the launch, keep going! Consider scheduling monthly events.

As of this workshop, three writers in attendance were on the verge of launching their own first novels. All three for their own reasons chose self-publication—I mean, private editions—and two of which published through their local HPM Group, a Durham-based printer that I have to say produced two of the highest quality self-publications I’ve yet to see. Their books look like any to be found on a major retailer’s shelf, and one author had the creative license to use her own painting as the cover image, so I was very impressed with the creative and physical production possibilities given the right printer and the right amount of coin—you get what you pay for, after all. In any case, to give a quick shout-out to these ladies in congratulations:

Anne Ousby – Patterson’s Curse
Erica Yeoman – Devil’s Drove
Eileen R. Elgey – The Smile of Deceit

Wendy Robertson also just launched her memoir, The Romancer: On Being a Writer.

To close with more of her pearls of wisdom as we embark down this rocky road to publication:

“Every book and every short story you write is part of your apprenticeship.”

“There are good kinds of rejection. Don’t pore over the nasty ones; piece together the best bits of the good ones.”

PART I – Macro-editing

PART II Micro-editing

PART III – Submitting a Manuscript