Tag Archives: self promoting a book

Self-Promotion: A Spreadsheet to Spread Your Sh*t ;)

Okay, so the weather is too warm and pretty in London to concentrate at the computer very long today. These days need to be seized, as my skin cells have been deprived of Vitamin D for too long, I say. I could practically hear my legs shreak, “It burns!” the second they were freed from perpetual cover…right before they gave a satisfied “Ahhh” as they gulped the fresh air down.

Anyway, just popping in to share with you a nugget that crossed my path a few days ago—it might be the daily recommended dose of Vitamin D that your promotion efforts need, where “D” is for “Domino.” Say wha’? Okay. A friend alerted me to Seth Godin, marketing guru, and a new venture he’s undertaken called The Domino Project. I’m still exploring what all this is about (it’s sponsored by Amazon.com), but it’s clearly in response to the rapidly changing landscape of publishing in light of e-publishing, self-publishing, and social media that places great responsibility on authors to self-promote. As every writing seminar I attend says time and time again, even the traditionally published must take on this burden, so it seems Seth is a proponent of authors marketing themselves as if they’re self-published regardless.

And so, author Jenny Blake has shared with The Domino Project a spreadsheet she’s developed “as a way of organizing the hundreds of things an author thinks about on the road to book launch.” Comprised of 15 different tabs, it’s nothing to sneeze at and certainly worth reviewing to get in the mindset of what it takes to successfully promote your book. This kick-ass resource can be found at the link below:

A Spreadsheet for the Self-Published

Happy perusing, and keep your smelling salts nearby—it’s a tad overwhelming but a good dose of reality when it comes to the business of publishing and building your presence in the market, step by step. The domino effect can only happen after you’ve already laid your pieces down one at a time, so take it in stride…


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